Strategy survived crypto winter and is now pushing Bitcoin’s bullrun

Last Updated on 3 May 2026 by CryptoTips.eu

Although many Wall Street analysts were convinced late last year that we would once again see a major company fall victim to ‘crypto winter’ (back in 2022 it was Sam Bankman-Fried’s FTX), Michael Saylor’s Strategy managed to escape that same fate. After nine months of declining share prices, Strategy’s share price rose again in April. Thanks to the fact that the company continued to purchase billions of dollar worth of Bitcoin, Saylor is now also driving his own company’s share price rally.

Hodler

Strategy, the largest Bitcoin hodler among companies, now owns more than 3% of all Bitcoins in circulation. When the largest digital currency briefly dipped below $60,000 early this year, things looked very bad as the average purchase value of all those Bitcoins briefly went into the red.

By now, we are two months on and have witnessed a 20% rise of the Bitcoin price. Wall Street once again sees a future for Strategy (which is still traded on the stock exchange as MicroStrategy, or MSTR). The recent rally offers a welcome breathing space for long-term MSTR investors, as they have gone through a very tough period – after all, the stock is still more than 70% down since the record high of $457 reached in November 2024 (following Donald Trump’s election victory).

Given that Strategy borrows money from banks to purchase ever more Bitcoins, the company has in this way also contributed to its own rise and the Bitcoin bull run of the past few months. Michael Saylor will therefore likely not fall victim to this ‘crypto winter’.


Jeroen Kok

Jeroen is one of the lead copywriters on Cryptotips.eu and discusses all recent events in the crypto market. This includes news updates, but also price analyzes and more. He developed his passion for cryptocurrency during the bull run in 2017. He has learned a lot since then. The combination of cryptocurrency and creative writing is perfect for Jeroen and an excellent way to share his knowledge with a wide audience. Find me on LinkedIn / jeroen@cryptotips.eu