Pressure mounts as Strategy sells even more Bitcoins
Last Updated on 7 July 2026 by CryptoTips.eu
From hero to anti-hero, that seems to be the story of Michael Saylor during this 2025-2026 crypto winter. The man who for years claimed his company would only buy Bitcoin and never sell has recently done the exact opposite. When news broke on Monday that Strategy had sold around $200 million worth of Bitcoin, the price dropped once again.
Strategy has sold 3,588 $BTC for $216 million to fund dividends on our Digital Credit securities. As of 7/5/2026, we hodl ₿843,775 in our BTC Reserves and $2.55 billion in our USD Reserves. https://t.co/Cssgz29Psj
— Michael Saylor (@saylor) July 6, 2026
Shareholders
In early May of this year, Michael Saylor, founder of the company holding the largest amount of Bitcoin, decided to sell a small amount of Bitcoins for the first time ever. He did so to pay out the dividend he had promised shareholders. That sale caused the price of Bitcoin to plummet immediately, as analysts suddenly had to consider the possibility that Strategy, which owns 4% of all the world’s Bitcoin, might sell significantly more in the future to fund shareholder payouts.
That is precisely what happened this past week as well, as Strategy admitted to the sale of some 3,588 more Bitcoins—specifically to fund dividend payouts on its shares.
With Bitcoin’s decline now entering its ninth month, the pressure on Strategy is mounting. The stock has been trading below the psychologically significant $100 mark for over a week, while Bitcoin hovers around $60,000. The problem is that Strategy’s average purchase price for its Bitcoin holdings was around $75,000, leaving Saylor facing a loss running into the billions,a figure that will only continue to grow.
