Kanye West launches YZY coin, while OKB and BNB hit new ATHs
Last Updated on 21 August 2025 by CryptoTips.eu
Kanye West is once again diving into the world of innovation, this time with his own cryptocurrency: YZY. The launch took place on the Solana network (not the expected BNB chain) and immediately caused a stir in the crypto scene. The market cap quickly reached $3 billion, although it later dropped sharply.
On social media, West announced the project with a simple message: “Yeezy money is here.” His coin, which is part of a broader digital infrastructure called “YZY Money,” aims to create a new blockchain economy where users have full control.
https://twitter.com/kanyewest/status/1958346810801697237
A new kind of payment system?
YZY coin is not just another meme token. Under the “YZY Money” brand, West is introducing tools such as “Ye Pay,” which allows merchants to process low-cost transactions, and the “YZY Card,” a payment card for global purchases in both YZY and USDC. This suggests West wants to build a full-fledged crypto infrastructure, similar to major fintech companies, but without banks or central institutions.
The launch attracted significant attention. The trading volume surged within hours, and YZY overtook other celebrity coins like TRUMP, MOTHER and LIBRA as the most popular token of the moment. The project quickly went viral on X.
BNB and OKB break records too
Amid the YZY hype, other major cryptocurrencies are also breaking records. BNB reached a new all-time high today of $883, while OKB (from OKX) hit its own ATH at $196. OKB’s market cap now stands at $4.01 billion, ranking it 36th overall. Its fully diluted valuation (FDV) is $4.04 billion, putting it at 52nd. These numbers show strong altcoin interest, even beyond the celebrity-driven sector.
Insiders profit massively
Not everything about the launch has gone smoothly. Analysts at Lookonchain pointed out some suspicious wallet activity around the token release. One wallet acquired $450,611 worth of YZY at a price of $0.35 and later sold most of it for $1.39 million. The wallet still holds $600,000 in YZY, meaning the owner has already made over $1.5 million in profit.
Interestingly, Ye himself added $34 million in YZY to the liquidity pool without contributing any USDC. This opens the door to price manipulation. Once the price exceeds $3.1716, automatic selling begins. At $4.4929, the wallet dumps everything.
ye(@kanyewest) added 30M $YZY($34M) to the liquidity pool with a price range of $3.1716–$4.4929.
— Lookonchain (@lookonchain) August 21, 2025
This means once the price climbs above $3.1716, he'll start earning fees while gradually selling $YZY for $USDC.
If the price rises above $4.4929, all 30M $YZY will be sold.… pic.twitter.com/CansVl4w01
It remains to be seen whether this project has staying power or is just a short-lived hype. But one thing is clear, Kanye’s coin is getting plenty of attention.
