BlackRock labels Bitcoin “progress” in newest ad

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Last Updated on 21 February 2024 by CryptoTips.eu

BlackRock, the largest investment fund in the world, raised more than 6 billion for its first Bitcoin Exchange Traded Fund in the first month after launch. So a great success. It seems that Larry Fink’s team realizes that it is the market leader in Bitcoin ETFs and so the time has come to start a new advertising campaign in the United States.

Once again, it seems quite ‘boring’ to us, but we are sure that this will also pump several new billions of investment dollars into Bitcoin. These guys clearly know what they’re doing

Advertentie.

Boring, boring, boring

Crypto and Bitcoin have long been regarded as outsiders in the world of finance. But ever since companies like Blackrock and Van Eck started offering Bitcoin ETFs, some adjustments had to be made of course.

The advertisements of such Wall Street companies mainly focus on the Boomer generation. They released their first video on social media in mid-January and the reaction from the crypto world was mainly ‘boring’. Boomers responded quite well though and invested billions into BlackRock’s Bitcoin fund.

Only one month later and we’re already introduced to the second advertising campaign. This time round BlackRock claims you should join their Bitcoin fund to be ‘part of the progress’.

IBIT, Blackrock’s Bitcoin fund, is up 11% year to date since the launch.

Bitcoin itself rose 5% in the last seven days and briefly traded for a price of $53,000 yesterday on certain crypto exchanges.

Jeroen Kok

Jeroen is one of the lead copywriters on Cryptotips.eu and discusses all recent events in the crypto market. This includes news updates, but also price analyzes and more. He developed his passion for cryptocurrency during the bull run in 2017. He has learned a lot since then. The combination of cryptocurrency and creative writing is perfect for Jeroen and an excellent way to share his knowledge with a wide audience. Find me on LinkedIn / [email protected]
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